Everyone in the games industry is trying to figure out what “the people” want.
The big players in the AAA sector believe the people want military shooters and open-world games full of the old ultra violence. The indie community believes that what people really want is experimental games with heart and a unique visual sensibility. And puzzle platformers. And roguelikes.
The mobile and social game companies, like Zynga and King, are of the opinion that people want something inoffensive to click on every now and then, but not too often, unless they’ve got cash to spend.
No one knows what they’re doing.